3 Ways to Create Efficient Re-Engagement Emails

Statistics has it that 22.5% of email database decays every year. This can be due to multiple reasons, like your subscribers changing jobs or abandoning the email address that they no longer use, or worse, they no longer find your emails useful or relevant.

When your subscribers stop engaging with your emails, as marketers, you should come up with re-engagement strategies to win them back. It is cheaper and easier to retain your old customers than to find new ones. The following below should be done when creating efficient re-engagement emails:

Series of emails

Build a re-engagement campaign with a series of 3-4 emails. Send different re-engagement emails over a period of time to try to engage inactive subscribers. Try different combinations of subject lines, offers, and email copy, then relying on a single email.

Also, know when to stop. If they do not engage with your emails even after sending a series, know that it is finally time to remove them from your list. You don’t want to keep sending them emails and spam their inbox which may give your company a bad reputation

Copy

 You should be able to write a very unique and captivating copy. Your copy should be very nice. It should be able to plead the emotions of people.

Your emails should be engaging and effective enough to gain the attention of your subscribers. When your inactive subscribers open your re-engagement email, they should find something interesting in the email, something that would persuade them to click and engage with the email. They should be straight to the point without too much beating around the bush.

Problem and Solution

Ask for the problem and provide solution. There is always a reason for everything. You should be very concern about what is going on in your customer’s mind about your brand.

There can be several reasons for your customers not engaging with your brand. You need to know the reason for their inactivity. Ask for feedback from your subscribers to avoid repeating the same mistakes again and again. Ask them the reason for inactivity and then provide an appropriate solution. You should provide the subscribers an opportunity to choose what kind of emails they want to receive.

There are more ways towards creating efficient re-engagement emails, but if the three above is pit into consideration, it’s going to come a long way and help achieve the goal.