How to Build Social Media Marketing Strategy

A social media marketing strategy is your game plan to build awareness for your business and grow your following on social media. Creating a social media strategy includes setting marketing goals, choosing the right networks to use, and measuring your desired results.

To keep your brand from sitting on the sidelines, you have to plan your strategy well. Towards building a great social media marketing strategy, you must be able to Research your audience, check out your competitors, create engaging content and Timeliness.

You must be able to research your audience. Making assumptions is a dangerous game for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. And although the demographics data gives your insight into each channel, what about your own customers? Further analysis needs to be done before you can truly know your customer demographics on social media. That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard.

Your competitors are very important. Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

Another important step is to create engaging contents. Contents should be able to actively involve people. Everything is centered around content. You should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover. If consistency is a problem with your social media marketing strategy, think about how a theme can help.

Lastly it is important to be timely. Timeliness is a two-way street. Not only do customers expect speedier responses from brands, but also meaningful conversations on a regular basis. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.