The Future Of Digital Marketinng

The modern-day marketing is different than a decade ago, and the future of digital marketing will be way more different. So where is the marketing today and what can we expect from the future of digital marketing? There are plenty of technological developments in this field to take in today such as AI, VR, Chatbots and more.

Neil Patel says ”if you want to beat Google, you have to shift your mindset. “One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web.”

Marketers are often seen as struggling to review the effectiveness of their campaigns. In fairness, this isn’t all their fault. It’s very hard to prove an uptick in sales is the result of a new ad campaign, a change of the messaging on the website or a whether it was just because of a big push by the sales team.

But digital technologies provide massive opportunities for more accurately measuring key metrics and seeing how marketing is affecting sales. “Nowadays, people trust other consumers more than they trust direct brand advertisements. In some ways, the mission now is understanding that people don’t want to buy something

“By 2020, 50% of the Global 2000 will see most of their business depend on their ability to create products, services, and experiences that are digitally-enhanced.”  In the future, traditional business models will leave their place to the platforms that companies can directly connect with customers. You can also find opinions about block chain, the importance of transparency for companies in the future and new partnership ecosystems.