Video Marketing: The Future of Digital Marketing

Have you at any point seen an item, say a couple of shoes, which didn’t really stick out? You don’t have a favorable opinion of it, however, you abruptly begin to see that pair of shoes all over. Point is, that 3 minutes video really stuck to your head, you had a clear flashback to that video. If the video marketing was done correctly,  you most likely would have considered getting it. The thing about the mind is that pictures are aurally appealing to our brain, and along these lines, they will in general stick quicker and remain longer than words. Compressing a thousand words into a 2-minute video, we bring life into those words in a way people can relate with it. That is how video marketing works.

 “Emotions matter more than reason and logic for 80% of the customers when they make decisions.”

Video marketing allows for direct realistic and authentic interactions and connections with the audience. Video as a medium is more captivating than different mediums as it evokes emotions and associations that your audience can identify with. This way, you are converting viewers to loyal customers or prospects.

“People are usually unaware of the “why” behind the products they buy but they know what they feel behind the act of them buying it—they feel good and fulfilled”

Viewers retain 95% of a message when they watch it in a video compared to 10% when they read it in text. As said earlier, people remember what they see than what they read.  This makes video one of the best mediums for not only cementing your user’s brand association but for helping them actually remember your brand.

Facts and Benefits of Video Marketing

1. 60 seconds of Video is Worth Over 2 million words.

“An MIT study showed that the human brain can identify images in a little as 13millisecond”

Even when you are not truly saying that much, you are conveying such a great amount in emotions through connection, images, memories, etc. An MIT study showed that the human brain can identify images in as little as 13milliseconds. Combine that with audio, moving images and that is a whole marketing tool.

2. Over 80% of all traffic will consist of Videos by 2021 (Cisco)

“Video marketing gets people to stick around and aids more views of your products and services”

Video marketing aids SEO boost. Search engines love videos over your 2000 word articles. Why? Customers like anything aesthetic to the eye. If you place a video on the landing page of your site, you are about 55% liable to rank on the primary page of Google. By additionally fusing a video onto one of your pages, you will raise your conversation rate (on a normal) to about 70%.  Add a video to an email and your active visitor clicking percentage will improve significantly. For your social media accounts, it is around 1500% bound to be shared compared to text or linked-based content. Video marketing is simpler to share, henceforth the more the shares, the more you have expanded backlines. And afterward, a higher position in Google (that is another ROI from Google).

3. 90% of customers claim a video helps them make a purchasing decision

“Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it.”

Content marketing says a great deal regarding a product or service, yet doesn’t accomplish as much as video marketing would. With video marketing, we get to teach our customers in an increasingly emotive way, by making the video look less abstract. This aids understanding with respect to the customer. Also, conversation is boosted and we can bring out awe and expectation based on feeling and outward appearances. Brand promotion is ensured just by telling a simple but touching story and sharing a value-based proposal with the audience.

4. Live Videos will accent for 13% of traffic by 2021, and then 81% of business will now be using Video for Marketing

Have you at any point needed to look at live videos on Instagram or Instagram stories, or just you have to discover a formula and the next stage is to go on YouTube? Video marketing offers individuals a close impression of products and services. They are so incredible for imaginative tools. It has a continuous feel and gives marketers a chance to associate with their audiences. Video marketing comprises ephemeral content which is extraordinary for offering audiences causal and intriguing updates. With video marketing, marketers get the chance to remain competitive and ahead of their marketing. This in turn causes them to remain alert and makes them increasingly productive.

With all that stated, the advantage of video marketing is huge and significant during this generation Z. Inventive and successful videos can catch the eye of the intended audience by appealing to emotions. It builds a solid bond between prospects and a website.