What more to branding than LOGO?
This among many other misconceptions are attached to branding. Branding is impalpable, emotional, visual, historical, and human. Yes, the logo is a crucial part of branding, yet there is more to it. Others may include packaging, typography, personality, customer service, price, product quality, corporate responsibility.
Branding defines, creates, describes, and explains a product or business. An outline of expectations, memories, stories, and built relationship which influences a customer’s decision to select one product or service over the other in a world where quality is often comparable or the same. Through branding, answers to unasked questions are provided, Customer’s curiosity is met and features which distinguish ones’ product from another display.
To understand the effect of branding in influencing buying decisions, one needs to understand people (the consumers or targeted audience). People being creatures of emotion rely on their physical senses and are affected to a great deal by what is perceived or made apparent, thus, the aesthetic value of branding effectively controls or influences the emotion behind every product purchased by the consumers.
Branding provides an identity to a business, an attractive, captivated, and desiring face that visually represents larger ideas in forms such as logo, color, typography, packaging, messaging, design, style, name, etc. Branding makes the identity top-notch with a clear purpose, position, and personality, considering your target customer, the value, benefit, and idea of the business/product.
The brand identity should be strong, consistent, and flexible to attract new customers to the brand while making existing customers comfortable. It should represent and improve the emotion of the brand, the message portrayed should be clearer and the same where it is displayed.
Through branding, customers can trace sources of a particular product thereby helping a customer to re – patronize and identify a product. A strong brand could lead to a partial monopoly and create an access part from the consumer to the producer/maker. Branding gives a level of security for the consumer to enjoy the product or service.
Branding provides the needed voice of every business/product. It speaks to both the producer and the consumer. It tells the consumers what should be expected and to the producers what to make readily available {what is expected} while displaying the product qualities, functions, and possibilities.
Trace media creates the perfect solution to your branding needs and the brand identity your business seeks. Through indentions, Trace Media consults with your business team to understand what the business needs to create the intended image. Kindly call or WhatsApp Trace Media on 08120069120 or visit support@tracemedialtd.com for your Branding solutions.
