Why Not Email Marketing? Email Marketing Tips for Business in 2021

There is a tone of marketing channels available and email marketing is effective, a vibrant and powerful way to connect with people. Email remains the most pervasive form of communication with 2.2 billion email accounts in 2014 to over 3.8 billion in 2018 and still counting. One stands to gain a lot no matter who or where your customers are. Email is a means of connecting with both adults and teenagers as users despite the growth in the use of social messaging apps. A highly relevant and direct means to connect and build relationships with prospects and customers. Through this strategy current customers are retained, prospective are attracted and converted into customers, and a one-time buyer into a loyal customer.

Email marketing is a reliable and cost-effective means of:

• Creating awareness for your brand
• Growing your brand
• Showcasing your brand
• Communicating between brands and customers
• Expanding your customer base
• Building customers trust and loyalty
• Growing more revenue
• Building, maintaining, and retaining customers
• Boosting engagement and sales
• Establishing authority
• Discovering your customer’s needs like and dislike.
• Learning what works through testing and tracking the different metrics.

These among many others are benefits one stands to gain using email marketing strategy (tracemedialtd.com/marketing). To get started one needs to get familiar with the different email types: Email newsletter, Promotional emails, Loyalty program emails, Season messages, Transactional emails, Drip campaigns, Dedicated send, Product update emails.

Understanding the various types of email and how they work allows you to select the right one for your emailing marking campaign. Next, is to plan your email strategy in line with the campaign selected, your plan should include:

• Your goals, your email marketing objectives.
• Your audience, define your audiences and create a persona, the ideal target audiences.
• Build your list, collect email addresses to send the emails to.
• Decide which emails to send, the emails you choose will depend on the type of business or brand you are running.
• Design and craft your emails, ensure that your email looks amazing, reflecting your brand, and resonate with your target audience.
• Track the result, analyze the data, tweak your strategy to improve your result, keep to date the right email metrics and act upon them.

The secret of improving conversion from email marketing is getting your strategies right, to do that one needs to understand email strategies to supercharge growth and how to creatively employ these practices while executing your email marketing strategy:

• frequency, email frequency matters to maintain your brand presence in the life of your customers and ensure they don’t forget you but don’t overdo it.
• Write a killing subject head and pay close attention to your preheader. To get it right with email, one needs to start it right with your subject line and preheader. The subject line in an email is the single line of text email recipients see when they receive your email in their inbox, while a preheader is the preview text that a recipient can view before deciding whether or not to open your email. Your subject line should be catchy, and of benefit followed by a careful craft message that will maximize the chances of a click as your preheader.
• Write in a web writing format, email is similar to web writing. let your email be conversational, engaging, and organized. Make use of short paragraphs following a logical structure, appropriate images can be used, and if necessary, employ bullets and subheadings. let your focus be on your customers, their pain points, and how your brand could be of help to them.
• Make it brief and scannable. Keep your email short, easy to read, and scannable with more focus on the main point but don’t forget to grab your reader’s attention.
• Make your email feel personal. Your emails should be segmented to align with your customer’s journey be it the awareness stage, decision stage, etc. so that you can send customized messages that are relevant to each segment of your audiences.
• Don’t be spammy, your emails shouldn’t resemble, avoid multiple exclamation points and capitalizing all letters in your subject line or body of the email to avoid being spam. The goal is for the email to get seen, open, read to the end fully understood with a preceding action.
• Always include a CTA (Call-To-Action), this tells your reader your expectation. Make your call to action contextual, use something more creative and descriptive with a sense of urgency.
• use image alt tags, a sort of backup text describing the images in your emails.
• Mobile-optimize your emails, make sure all your emails are mobile-friendly, and preview your email in all the most popular email clients.
• Include social media profiles with direct links to each, with a call to action asking readers to follow the brand on various other platforms.
• Boost your conversions by figuring out what works and build on those strategies. Collect data and identify your best performing combination.
• Don’t forget to grow, grow your email list consistently to experience massive success with this marketing method.

Email marketing is easy and fast to get started. It offers impressive return-on-investment (ROI) when well planned and executed. So, what are you waiting for, let us increase your customer engagements, boost sales and grow your business and give your customers the beautiful experiences they deserve! For more assistance and further inquiries, send mail to support@tracemedialtd.com and visit tracemedialtd.com. You can also leave comments and feedback in the comment box below.