Important Email Marketing Objectives your Brand should Implement Today
Every solution has an aim, so does marketing.
All marketing strategies are built around very specific objectives a brand or a business set out to achieve. This objective ranges from customer acquisition, increase sale, customer engagement/interaction, creating awareness to the brand, business, product or service among many others depending on the brand goal.
Email marketing is a strategy aim to inform, attract, engage, convert, nurture and guide, these and more are objectives a brand or business stands to gain through email marketing.
ATTRACT
One of the main objectives of an email marketing campaign is to attract users through emails such as newsletters, drip campaign among many others. Brand and business owners can attract potential customers while still maintaining and retaining existing customers.
An email newsletter is a very popular, interesting email campaign that is generally about one main topic of interest, sent out on a constant schedule. This is a perfect campaign option that promotes brands’ services and products. It often contains brand or company updates, blog content and upcoming event that would be of interest to Its readers.
Your newsletter as an email marketer should be interesting, well structured, visually appealing, and personalized. The goal is to attract and stay in touch with informative details such that the readers always look forward to the next publication.
Through impressive emails such as newsletters, readers, as well as customers interest are captured, outlining the brand as a leader in its niche, turning readers to customers and customers to advocate.
INFORM
Another objective of email as a marketing campaign is to inform your readers. Emails allow brands and business owners to show up on their customer inbox regularly and keep them informed about everything and anything about their brand, product, service, latest blog post, innovative updates, an event coming up, new product or service among many others. Through emails such as announcement mail, newsletters, lead nurturing, we are hiring, welcome emails etc customers are informed.
A welcome email is an email sent within 24hours to a new subscriber or customer, a pleasant way to appreciate and, tell them (new customers and subscribers) how happy the brand is, having them on board. The email content is created to excite and update them on the product or service the brand offers. Through this mail, a sample of the messages to expect from the brand in future is provided. This email reintroduces the brand, its products, services, and social media platforms to the new subscribers or customers. The goal is to inform and introduce the brand’s features, and mission plainly.
Through email marketing, readers and customers are informed and updated with the necessary information that would be of benefit to them, with the necessary links to the website, blog post, and social media platforms provide.
GUIDE
Through email marketing customers and readers are well guided.
Email marketers send emails aimed at providing and guiding customers as regards the brand, its product and service. Emails such as newsletters, Promotional emails, lead nurturing, drip campaign, product emails, announcement email among many others are sent with links attached to the body of the mail. This links with an attractive call to action, guide customers as well as readers to the brands’ web page, blog and social media platforms, telling them more about the brand.
Promotional emails are emails sent highlighting, promoting, guiding, and updating a new or existing product or services, the special offer or discounts attached to it, a limited-time deal, or exclusive content to entice readers and customers to purchase the product or service. This strategy is aimed at speeding up the buying process and encouraging action on the product or service been promoted. Attached to these mails are links to lead customers directly to the product or service advertised to read more and purchase. The email will also contain links to the brands’ blog and social media handles so that customers and readers can know more about the brand and follow the brand on social media handles.
Through email marketing, brands products are promoted while readers and customers are directed and guided to the products as well as to the brand as a whole.
ENGAGE
Email marketing brings about engagement, through email engagement between readers, customers and the brand are promoted.
A good marketing strategy should attract, inform, guide, nurture as well as engage its audience. The need to engage readers is equally important and an objective of an email marketer. Engagement makes brand owners aware that their readers want to learn more about their products, services, and the brand as a whole. Through engagements brand owners get feedback, and insight to understand their customers more and serve them better. Email marketers use emails such as get to know you email, product emails, survey emails among others to create and boost engagement.
Survey emails are emails sent with feedback expectation from the readers. This email contains questions as content, survey questions, relevant and short questions that readers will be interested to answer. The answer provided gives feedback and insight into what the brand is getting right and what needs improvement. It helps you, as a brand owner to understand your customers better, what they are interested in receiving from your brand, their opinions, and views about issues relating to your brand. In return, readers and customers feel valued, “their opinion matters”.
Through a survey mail, customers get to give feedback thereby encouraging engagement between the brand and the readers.
NURTURE AND CONVERT
Emails are a great way to nurture and convert readers into customers, potential customers into loyal customers and loyal customers into advocates.
An email marketer is consistent, he or she keeps in touch and stays on top of readers inbox even if they do not need the brand products or services for now. This continuous effort ensures that the brand is the first the reader will think of when they need any of the products or services the brand provides.
Through emails such as newsletters, lead nurturing among others, readers are nurtured and converted into brand advocates.
Lead Nurturing are emails aimed at guiding, nurturing and converting your readers into customers. Readers, as well as customer’s trust, are built and maintained through sending of helpful content which they receive through these emails. It is not a one-off email but rather a series of email approach capturing the reader’s interest, needs, and pain points. This form of marketing targets readers who haven’t decided to purchase from your brand yet. The main point is to stay in touch with the subscriber and inspire a purchase by showing them the benefits of your product and outlining them with their interest.
Through email marketing, readers are nurtured and converted. To nurture and convert is an objective of email marketing. This strategy is aimed at attracting viewers to readers, through the use of words, designs, and other strategies employed in the email. Email marketing attract, guide, nurture, and inform readers of its products and services, converting and maintaining readers as customers.
Whatever goal your marketing campaign is aimed at as a brand or business owner, marketing or maintaining, email marketing can be your go-to. Through email readers are converted to customers through the marketing of brands products or services (marketing email) as well as customers are retained and maintain (transitional mails).
To implement the right email marketing strategy for your business or brand, Trace Media is your go-to.
Trace Media is a digital marketing agency that can take your business or brand to the next level with email marketing. Trace media leaves beautiful experiences as a trademark to your brand and your targeted audience.
Let get started, send us a mail via support@tracemedialtd.com, call or WhatsApp via 07034586840.
