7 Digital Marketing Strategies for Hotels

 

7 Digital Marketing Strategies for Hotels

The hospitality industry has been through lot of changes in the recent year and many have had to stay trying many things in order to survive. Many have won in the process while many have also lost.

 

Lots of operators in the industry are facing increasing demands from consumers who are not so easy to predict, plus the challenge of knowing the best place to reach out to their customers and most importantly the ever-real challenge of limited resources allocation.

 

The great thing is that it is never a lost battle but a battle that can be won with clear strategy and plan. Few of these that hotel owners and operators are highlighted in this article for your reading delight and implementation

 

What hotels are doing to woo customers back

Sharing your hotel’s hygiene and safety efforts.

Hotels need to tell their audience that they are open and ready for the business by ensuring the best protocols are implemented for all stakeholders. This could be achieved subtly in the videos or social media graphics.

Local marketing will be important more than ever

Hotels have to appeal to local audience rather than international ones. This goes for business travelers, events as well as leisure travelers and many other types of hotel guests who are not far away since the international guests have not really started coming around. Connect with local community through clever marketing that appeal to hyper-local audience who are longing to have a break from locking themselves at home.

Videos and virtual tours are another option for hotels to reach their audience affordably.

Virtual tour or video talks about the opportunity to try before you buy. Give customers the view of what to expect when they come to you. Make persuasive and memorable short videos of your facility. Develop video reviews of your facility and other tourist or memorable sites/landmarks close to you, create virtual tours of your property or live-stream from your hotel and set the digital world talking about your space.

Build on your online reputation scores and earn more revenue.

Look for ways to improve your online reputation through proper use of both owned and bought digital media. Claim your facility on reviews sites, build an effective website, run active social media accounts and promptly respond to questions and queries from customers, encourage reviews from patrons. In short, do everything to ensure you are on top of what people are saying about your hotel.

Integrate booking or reservation with your website

Own channel bookings should be a priority for your hotel more than before. Build a user-friendly website and ensure that booking or reservation works well. Make it easier in few clicks to start and complete reservation.

Communicate with your audience

Email marketing should be an important tool for hotels today, it is an essential, affordable and time-tested way to share your stories, developments and greet your audience. It is important to attract new customers, as well as retain the regular patrons.

Add chatbots to your website

Chatbots are becoming increasingly popular across the web for hotel operators, the chatbots can help convert site visitors better, while improving your brand reputation. Improve trust and engagements, implement chatbot that improves communication, direct visitors to the right channels and answer guests’ queries.

These are few of the ways that you can get your hotel back to business faster than many of your competitors. We have been helping hotels get back to profitability, we are sure we can help yours too. You have come this far, let’s talk about how we may help. Send email to info@tracemedialtd.com or send direct WhatsApp message to +2347034586840.