WhatsApp For Business: 4 Amazing Ways You Can Leverage WhatsApp To Promote Your Small Business

With 1 Billion daily active WhatsApp users, 55 Billion Messages sent, 4.5 Billion photos shared and 1 Billion videos shared every day, WhatsApp arguably has become the world’s fastest growing communication app since it was acquired by Facebook in 2014.

The question most small business owners are now asking is “How they use WhatsApp for business growth and promotion considering its popularity and direct feel it has.

Here Are 4 Solid Ways You Can Use WhatsApp For Business

1. You Can Use WhatsApp For Customer Communication

According to Profit Books, if you do your follow ups on WhatsApp instead of direct phone calls, you will get 40% more response. Why is because WhatsApp are warm, informal and personal and are likely to get more responses compared to phone calls and official emails which are considered cold and impersonal.

2. You Can Use WhatsApp For Customer Support

At Trace Media, we’ve been leveraging on WhatsApp to resolve customer complaints, respond to requests, follow up on communications and inform on developments that affect them. And guess what? It’s been working! Top organizations can also testify to this.  Many customers will choose a WhatsApp chat over calling a helpdesk any day, any time. The risk at using WhatsApp for customer support is that when your customer base becomes large, it will become extremely difficult and messy.

3. You Can Use WhatsApp For Internal Team Communication

Another way you can use WhatsApp for business is for internal team communication. This is much more effective than it sounds. WhatsApp can make internal communication among your team members a lot easier. It’s fast and fun to use. Then, it allows for messages to be passed across and information circulated over a friendly, informal platform. WhatsApp Web makes it even more easier to send messages using a web browser.

4. WhatsApp For Business Promotion and Marketing

We’ve realized over the last couple of years that WhatsApp can be a strong marketing tool. It is no doubt a reliable one-on-one platform for direct and personal communication with clients, especially existing clients. Bear in mind that no one appreciates messages coming from unknown numbers.  Like Rajat Uppal, the national marketing head of Red FM points out, “WhatsApp is the new SMS”. We’ve come to agree that this is not only true but you can also use WhatsApp to send images, audio files, short video clips of your products to users across the world. Unlike SMS or Email, there are less restrictions on the format and delivery chances are higher.