15 Proven Reasons Why SMS Marketing is the Next Big Thing in 2018
When you talk about SMS marketing, what most people think about it is that it is an old, fashioned communication tool that is already getting outdated and replaced by new digital trends. The question that has aroused more debates among marketers and people in related fields is that: Is SMS Marketing the Past or Future of Marketing?
According to The Statistics Portal, the number of smartphone users in the world is forecast to grow from 2.1 billion in 2016 to around 2.5billion in 2019. And by 2018, over 36% of the world’s population is projected to use a smartphone as against 10% users in 2011. This numbers should mean a lot to marketers who are constantly coming up with creative ways to get their messages out to existing and potential customers.
With smartphone users increasing every day, smart organizations are looking at ways to make their businesses more mobile-friendly. Instead of thinking of SMS marketing as an old, outdated means of communication, it is more forward thinking to consider it as a reliable, tried and tested communication tool that has been around for over 20 years.
For those of you who have not considered how SMS marketing can benefit your business, here are 15 Solid Reasons you incorporate it into your marketing mix in 2018.
15 Reasons You Can’t afford to ignore SMS Marketing
1. It’s Instant
This is one of the unique selling point of SMS Marketing that is not present in many other marketing communications strategies. SMS marketing is lightning fast. Between the space of 7 seconds on the average, your messages have been received. There are other digital marketing trends that are fast but nothing compares to SMS
2. Mobile Friendly
Making your business mobile-friendly is no longer something to consider later. Mobile is the new trend of digital and it has come to stay. SMS is compatible with virtually any kind of phone –smart or not so you won’t need to worry about alienating some customers or getting your customers on board with brand new technology.
Unlike most other digital marketing platforms that are directed to a mass audience, SMS can be received directly on the customers phone reducing the chances of miscommunication and wrongly perceived messages. Messages like if you’re interested in this service, text 4567 to 09088 is very direct has no twist to it. That is the nature of SMS marketing.
No modern marketing technique is more personal and more engaging than SMS marketing. It’s a one-on-one approach that leaves the customer feeling the message is meant for his or direct consumption, especially if done correctly.
SMS is a simplistic approach to marketing. Gaining access to the message received is a very simple as it just requires you opening the message most of the time. No data connection is needed, no special knowledge is needed
6. Generate Leads Faster
One amazing quality of SMS Marketing is the fact that it can be branded or customized to sync with your identity as a brand and to work hand-in-hand with your other marketing goals.
12. High Open Rate
13. Straight to the point
15. Encourages Viral Marketing.
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November 7, 2017