Top 10 Reasons Your Business Website Needs a Blog

why your business website needs a blog

If you’re considering launching a company blog and wondering if it will be worth the time and effort, or you already have a blog but unsure of what to publish or how it is impacting your business, these proven reasons why your business website needs a blog will throw in some light.

Consider the following statistics from IMPACT

First, 81% of businesses reported that their company blog is useful and critical to their business. Then, the average company that blogs are recorded to generate 55% more website visitors, 97% more inbound links and 434% more indexed pages!

Also, considering the stats from “The West Program” that said, “77% of overall internet users read blogs” and another one from “The Future Buzz” that discovered that “346 million people throughout the world read blogs on a daily basis”, then Blogging seem to be an interesting means of winning over your own share of the online market.

Why Your Business Website Needs a Blog.

Here are 10 Reasons You Should be Blogging to Grow your Business.

#Reason1— More people get to know about your Company

With thousands of existing websites similar to yours and a good number of them doing the same thing you do; your blog is a good way to stand out and tell people you exist. Blogging the right way positions your business and provides more opportunity to be found by target audience.

#Reason2— A Great Way to Connect with your Target Audience

A big reason why your company website needs a blog is to communicate and connect with your target audience. Your target audience are simply people who have peculiar problems that your business can solve. Writing fascinating, usable articles that could solve their problems helps them feel connected to your brand. Your Blog is an extra Channel of communication that would boost your business in the long run.

#Reason3— It Increases Traffic to your Site

With inbound and outbound links generated, you can increase the number of visitors on your site via your blog. Also, relevant shareable posts get a lot of attention thereby translating to more traffic on your site

#Reason4— It Optimizes your Site for Search Engines

why your business website needs a blog

Blogging is a smart way to optimize your sites for search engines. When you put up interesting, relevant and very useful articles on your blog, people who need those information can easily find solutions to their problems or answers to their questions on your website. If you search “how to add a new page to a WordPress website” on google for instance, you’ll see thousands of blog articles from companies who offer web design related services

#Reason5— It showcases your expertise in your field.

Putting together helpful content that’s related to the services you render positions you as a voice in your industry and showcases that you’re an expert in what you do. If you run a catering business for instance, it would be smart to share useful food and cooking tips that would increase the trust your prospective customers have in the services you render.

#Reason6— Blogging improves your performance on Social Media.

Blogging opens you up to a world of social media marketing. With share buttons on your blog, your content can spread across social platforms and help you gain more prominence on social channels.

why your business website needs a blog

#Reason7— More Networking Opportunities.

Another Reason why your business website needs a blog is for networking opportunities. Of course, blogging can expose prospective clients to your brand, but much more it can also open you up to bigger networking opportunities in patronage, partnership, sponsorship or investments that will turn your business around.

#Reason8— Soft Selling your Brand.

Your blog is an indirect way of telling your prospective customers: This is what we do and we do it well! It offers Shameless self-promotion opportunities that works faster than direct marketing.

#Reason9— Competitive Edge

With competition on the high and competence on the low, well updated blog can help you stand out and help your customers choose your business over that of your competition. Blogging helps you to offer something valuable for free, thereby telling the customers that you are available for business.

#Reason10— Blogging is a conversion Magnet.

The main goal of your website is to convert each visitor into a customer or client. Blogging helps you achieve that.

Does managing your blog sound like too much stress to you? Then You can have expert bloggers work

with you with you setting up, managing and marketing your blog. Contact Trace Media on

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