Are You Qualified for the $340 million Ad credits for Google Ads Small and Medium-sized Businesses?

Recently, Google announced it is giving SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend across Google Ads platform till the end of 2020. The following are the details you need to know:

FAQs

Who is eligible for the ad credit?

Small and medium-sized businesses around the world, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year.

How will the ad credit work?

This is an ad credit for future Google Ads spend. It will not be applied to billed past or current Google Ads spend. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.

Can I receive more than one ad credit?

Each eligible customer will receive one ad credit. If an eligible customer advertises with multiple accounts, or multiple campaign types within an account, only one ad credit will be applied per customer.

When will eligible customers receive the ad credit?

Starting in late May and over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account.

How much are the ad credits?

The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.

 How long are the ad credits valid?

This ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account.

With the month of May already here, we expect that Advertisers will soon start seeing the ad credits. If you would like more details on what Google had to say, you can read full details here.

Our advice is that you carefully consider re-starting your paused ads or start new campaigns because of the following:

• More organizations and people are spending quality time searching more on Google
• Competition is declining and advertising cost is getting reduced
• Social media engagement is getting driven up

If you’re eligible for the Google Ad credit but aren’t sure how to spend it, we’re glad to help. Or, if you want to learn more about how to manage your paid advertising budget, reach out to us. And if you have any other questions regarding pay-per-click, check out our PPC services page or contact us!