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Roll Out of Google Ads Credits for SMBs Begin

Beginning from today, Google will commence the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. Qualifying advertisers in New Zealand will be the first recipients of this program.
Related:
Are You Qualified for the $340 Million Ad Credits For Google Ads Small And Medium-Sized Businesses?
Advertisers that qualify will be notified and see the credit to be used for future advertising in their Google Ads accounts.
Why is this being applied in phases?
The application of the specialised credits to accounts required building new infrastructure so do in phases will allow the ad credits to be done to accounts globally across languages and currencies for the best customer experience.
Who is eligible for the ad credit?
Small and medium-sized businesses around the world, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year.
Why is Google giving this?
It is a gesture to show support and solidarity with the small and medium-sized businesses as they engage with their customers.
For more information on the ads credit, see the help center page.

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