Cold Emailing: Seven Basic Tips That Could Help.

Email marketing has been and will always be a trending form of networking and digital marking. When we talk email marketing, it involves using emails to send advertisements, request businesses, and solicit sales and donations, and many more. In its broadest sense, any email sent to a potential or current customer could be considered email marketing. Most especially, email marketing is one of the digital marketing strategies. So if you want to have a communication or connector you want to reach out to your clients, prospects, staff, business partners, name it….email marketing can serve as a very professional and effective strategy to use.

A trivial part of email marketing is COLD EMAILING. A cold email is an initial email that is sent to a receiver in order to gain a benefit in terms of favor, sales, opportunity. Or any other dual-sided gain. In short, when you email someone you do not know for some particular reason, it is called cold email. Also cold emailing is not only limited to sales, there are several examples of a cold email that we can experience and see in our day to day lives.

Cold email is like a dart thrown in the dark. Sometimes it might hit and sometimes not. However, it is important to make sure that you throw the dart in the right manner in order to minimize your chances of hitting the bull”s eye. Here are some tips that can assist you to improve cold emailing.

Do your research

Research will help you learn more about the interest of your prospects or clients, what they usually notice (look out for) in any conversation and what they value.

Subject lines are very important

It is the point that will decide whether the people will open the mail or not. Once the person is convinced, half of the job is done.

Personalize the Email

Most people prefer emails that make reference to the fact that they are humans, and thus they are more drawn to read the details of the mail if it has their name or initials. For instance; how will you feel when you receive a mail as “hey prospect” or “hey Michael”. I would definitely feel welcomed with the second. So what am I saying; do more research about the prospect and find information about his/her, values and other things that may seem important (don’t give an excuse of what if…this is a digital world and any information is subtly online and everywhere).

Email body should be slim

What I mean is this– email should be short and simple. Think of what you want to say, focus on the main points of our email and edit out all unnecessary paths. While it may sound easier said than done, try this: assign a goal to your email and make sure your email has these three; INTRODUCTION (You have to honestly let the prospects or clients know who you are, what your values are and what you stand for. You want to make your story compelling in its own rights, therefore make sure to highlight your reputation or anything to draw them in that demonstrate your value), PURPOSE (go draught to the point in explaining the senescence of the mail), and SALUTATION (thank them for their time and you could add a contact info if at all they may want to reach out to you). It gets easier with time.

Make it about them and not you

I wish I could say that it is a rookie mistake to try and score any kind of relationship by only focusing on yourself but that would be a blatant lie. The truth is in so much of marketing, PR, and our own personal conversation, we tend to focus on ourselves and the points we are trying to buy up. We tend to focus on our benefits vs a whole other world of opportunities. Focus on what you can offer them, not what they can do for you. Remember, your email will not be relevant to a person unless it is about them.

Check the clock

Make sure your email is still relevant i.e. do not share old news that has already been covered, and hope to score another point. Do not go through a random contact list and blast off emails. Check if they still have the same interest at the same place. Before sending, double-check their time zone and schedule the emails to reach them while they are still focused (this works for me 100%). Data has shown that the best time of the day to send mails is from 9:00 am through to 11:00 am, and the best day to send mails is usually Tuesdays and Thursdays.

Follow up

Follow-ups get a 30% response rate than first emails, maybe it is about persistence but also it might just be about familiarity and the mere exposure effect. So make sure to follow-up. Write a quick (short) email, acknowledging how important they (prospects/clients) are, while politely delivering your message.

Bonus tip: Tool up! Make sure you have the right tools before even starting a cold email adventure. I use www.mailchimp.com  to schedule my emails. I sincerely hope that your emails will be more effective and more catchy to your prospects and clients (or family and friends).

If you’re interested in a tutorial article on how to use mail chimp or If you also wish to start an email marketing and you don’t know how to go about it or if you have any other random questions about digital marketing,  you could send us an email on support@tracemedialtd.com, or info@traceemdilatd.com .